Genre: Music Packaging & Promotional Poster
‘Selva Oscura’ is an imaginary reissued album of Amberhaze's 2009 debut album, originally titled ‘then we saw the stars again’. The title ‘Selva Oscura’ derives from one of the tracks in the album, which more accurately known as “dark forest” is reference to a phrase from Dante’s Divine Comedy. The album contains an eclectic mix of lush layers of shoegaze guitars with contemplative natural and electronic sounds, exuding a sense of urban detachment and alienation.
The concept of the music packaging design was to bring out the essence of a “dark forest” and to visualize the idea of interaction and isolation, conveyed in the sounds of the album. The idea of petri dish culture is thus adopted to exemplify the concept. A bacteria-colony typography is created specially for the CD to give an illusion of a textured, micro forest viewed from top. Packed with a sachet of gelatin powder and instruction manual, the packaging encourages listeners to play a part in creating their own unique album cover and eventually to share their cover art with many other listeners through Amberhaze official website. The experience of interaction and isolation is brought to a full cycle through the listener’s participation, with the final cover art as the unique evidence of the marks left through the individual’s actions.
Project was displayed at Noise Singapore 2011 Festival at Ion Orchard in February.